Sustainability

We believe that the foundation of our jewellery brand and services are our values, which distinguish us from others and guide our actions. Over the years, we have been committed to creating jewellery ethically and responsibly.

OUR PRODUCT

  • We proudly run our own factory which allows us to maintain a high level of quality, and more importantly, produce our handcrafted jewelry on demand (made to order). This means we can listen to demand and thus avoid the excess product from being created causing unnecessary stock. Hence, reducing greenhouse emissions and ensuring the sustainable consumption of resources.

  • We currently meet the European Union’s REACH (Restriction, Evaluation, and Authorisation of Chemicals) regulation, which aims to restrict hazardous substances such as nickel, lead, and cadmium in all parts of jewelry that could reasonably be accessed by the end consumers, and ultimately reduce the number of harmful chemicals in the environment.

OUR PROCESS

  • We believe in responsible sourcing and that sustainably is an aspiration every business should have. We are proud to be members of the Responsible Jewellery Council (RJC). RJC is the leading authority for sustainability standards in the global watch and jewelry industry across the entire supply chain.

  • We also recycle or reuse where possible. All the metal scrap created from our factory is being recycled back into the system, thereby creating no waste. In addition to this, we use a filtering system that collects dust particles of precious metals (gold), so they can be reused again. All soft plastics that come into our business, along with cards, papers, and courier bags/boxes are either being re-used or recycled as well.

OUR MATERIALS

  • We want to make sure that all of the materials that we use come from a good place, which is why we are committed to ethical sourcing. We work exclusively with our long-term trusted suppliers who guarantee ethical sources of our materials including chains, findings, and stones.

  • We work with freshwater pearls in various shapes and sizes upon the customer's request, but also work with faux pearls where possible.

OUR PACKAGING

  • Packaging is a vital part of the industry. We are taking further steps by choosing the Biodegradable packaging bag which accelerates the natural process of oxidation when it is no longer in use, leaving the environment with no toxic residues and micro-plastics. We believe that continuing to improve the packaging of jewellery will help protect our planet for good.

  • We provide the option of using FSC ( Forest Stewardship Council) certified paper for your consideration as well. Forest Stewardship Council help to promote the practice of sustainable forestry worldwide & those paper will be environmentally-friendly, socially responsible and viable manner. The wood pulp used to make this paper is sourced from a well-managed forest instead of a random tree, so it can be just as eco-friendly while the quality & material of the paper is no different than normal paper.